Where does the reindeer moss come from in Briiv?

The moss filter is Briiv is sustainably sourced reindeer lichen, which comes from Finland

Where does reindeer moss grow?

Reindeer moss forms large mats over the ground in boreal and arctic regions around the circumpolar north. It grows on the surface of bare soil or gravel in harsh environments of coniferous forests. Reindeer moss cannot be cultivated in any form.

How is Reindeer moss collected? Is reindeer moss collected sustainably?

Our suppliers always collect our reindeer moss by hand, and all of their employees are trained to pick it. It is very important for us that reindeer moss areas are treated in a sustainable manner to make sure the reindeer moss fields continue growing in the forests. With their picking method it can grow back as fast as possible. They never collect reindeer moss mechanically as this often causes it to stop growing in the areas it has been collected from.

Does it cause harm to reindeers when reindeer moss is collected?

No animals suffer from reindeer moss being collected. Reindeers eat reindeer moss as a part of their diet, but they live in different areas than where the supplier operates. Reindeers do not naturally reside in the areas where the moss is collected from.