What is the reindeer moss filter?

Briiv's original filter, our reindeer moss filter is a reindeer lichen (Cladonia Stellaris) that is hand-picked by trained staff. The natural arrangement of the lichen makes it perfect for capturing and trapping larger household pollutants. 

The reindeer lichen is coloured using natural colouring pigment, and is preserved in a magnesium chloride salt solution. This preservation process makes the moss soft to touch, and helps it to retain its vibrancy and springiness. This treatment means the moss is no longer alive or able to propogate. 

Your reindeer moss should be kept dry to prolong its longevity and structure. 

The reindeer moss filter can be used in all Briiv units.